Tommy Hilfiger
Internal communications designed to recognize sustainability progress and spark culture change within an iconic fashion brand.
WHAT THEY NEEDED
With comprehensive sustainability reporting managed at the PVH group level, Tommy Hilfiger was phasing out its brand-level report but still wanted to bring its own story to life, particularly for its employees. The challenge was translating brand-specific sustainability highlights into content that would resonate with team members and inspire them to be part of an internal movement for change.
HOW WE HELPED
For two consecutive years, we worked with Tommy Hilfiger's Netherlands-based Corporate Responsibility and Marketing teams to develop a suite of internal communications assets grounded in behavioral insights and designed to make sustainability feel relevant, motivating and unmistakably Tommy. That included two short films showcasing the brand's sustainability highlights and a range of graphic assets built to reach associates across channels.
SERVICES
Employee & Stakeholder Engagement, Storytelling & Content Creation
“Reconsidered’s team are skilled communicators with the ability to translate complicated sustainability topics into content that speaks to people on a human level. Jess is a strategic thinker and born problem-solver. Her exposure to both the corporate and startup worlds allows her to adapt well to different types of clients and engagements. It’s always a pleasure to work with her.”