Sir Kensington’s
Sustainability storytelling and content strategy for one of the most distinctive brands in the condiment aisle.
WHAT THEY NEEDED
Sir Kensington's — a Unilever-owned B Corp with a fiercely distinctive brand personality — was ready to shine a greater spotlight on its social and environmental goals. The challenge: creating impact content that could hold its own with sustainability experts while staying true to the wit, warmth and irreverence that made the brand beloved in the first place.
HOW WE HELPED
We worked with Sir Kensington's Impact and Marketing teams to develop a multi-channel content strategy and create the content for its first Impact website — covering goals, progress and the stories behind them. Every piece was written to be substantive enough to pass muster with experts and playful enough to feel unmistakably Sir Kensington's.
SERVICES
Communications Strategy, Storytelling & Content Creation
“Reconsidered helped us overhaul our website communications to integrate our sustainability program while weaving it naturally into our brand values and preserving our brand voice. They helped us communicate the breadth of what we were already doing, with the honesty of what we had yet to do, at a critical moment in our sustainability journey.”
