ABOUT THE FOUNDER
Jessica Marati Radparvar
At my core, I am passionate about making positive change happen.
Over the years, I have come to believe that we need to go beyond articulating the business case to change minds about social and environmental issues. We also need to build an emotional case, to facilitate the “aha” moments that can shift hearts and lead to real, lasting, sustainable change. Strong communications and community building play a role in this, but so do the emerging science of behavior change and a strong understanding of what makes change "stick".
This is why I launched Reconsidered in the summer of 2017, and it is the driving force behind my work with future-oriented organizations like Etsy, Tommy Hilfiger, Fashion for Good, Nest, Holstee and the Cradle to Cradle Products Innovation Institute.
My experience is centered in strategy development, program management, strategic communications, stakeholder engagement, impact measurement, reporting, digital media and marketing, with a particular focus on corporate social responsibility, environmental sustainability, human rights and artisan enterprise. Over the past decade, I have approached the social impact space from a number of different perspectives — as a journalist, as an entrepreneur, as an academic, in-house at a Fortune 500 company and now as a consultant. I spent several years managing corporate responsibility communications and stakeholder engagement at PVH Corp. (an $8B apparel conglomerate with brands including Calvin Klein, Tommy Hilfiger and Speedo) and have worked on sustainability initiatives with EILEEN FISHER, West Elm, the NYU Stern Center for Business & Human Rights and the World Wildlife Fund. Previously, I founded a social enterprise selling artisan goods made in Cambodia; led Content and Community at Quirky, an open innovation platform for invention ideas; and worked as a freelance consultant and travel writer across nearly 60 countries. I have an undergraduate degree in History from Princeton University and received my M.B.A. from New York University’s Leonard N. Stern School of Business. Currently, I live in Amsterdam with my husband Dave.
Things that bring me joy: those “aha” moments I was talking about earlier, wandering around new cities, beautiful textiles, practicing Dutch and Farsi, cycling, new pens, New York pizza, getting crafty on PowerPoint (really!), yoga, novels, laugh-out-loud conversations, the feeling of hope and possibility that comes from encountering a new idea or innovation that just makes sense.
A few ways we can work together.
How can your organization do well by doing good? It starts with a strong strategy for embedding social responsibility throughout. My interdisciplinary approach incorporates shared value, systems thinking, human-centered design and Theory of Change frameworks.
How we can work together:
Strategic framework development
Program design and implementation
Trends analysis and benchmarking
How do you share your social impact story in a way that’s engaging, authentic and true to your brand? As a former journalist, I take an evidence-based approach that is informed by insights from cognitive psychology, behavioral economics and other disciplines.
How we can work together:
Creative concept development
Content creation and design
Corporate responsibility reporting (GRI G4)
Social change doesn’t happen in a bubble. How do you build community around social responsibility initiatives and unite like-minded people and organizations around a common goal? I start by thinking about what drives and motivates people.
How we can work together:
Training and education
Strategic partnership development
A snapshot of current and past engagements.
A little bit of client love.
A few of our collaborators.
DANIELLE L. VERMEER (Newsletter Jobs Board Curator) is a creative strategist and strategic creative obsessed with how technology can build meaningful products, brands and connections. Prior to her current role as a product manager in the tech industry, Danielle was a strategist and program manager focused on CSR, social impact and sustainability for Fortune 500 companies and leading nonprofit organizations. Outside of work, she enjoys traveling globally, fostering career connections (via the Reconsidered jobs board) and designing multi-functional apparel products (bit.ly/360Blazer). Danielle has a BS from Georgetown University and an MBA from Carnegie Mellon's Tepper School of Business.
YSABEL YATES (Content Development & Social Media) is a content strategist and writer based in New York City. Her areas of focus include technology, lifestyle and sustainability, and she’s previously written for brands including GE, IBM, Absolut and Babbel. She has worked on a wide variety of projects including digital magazines, web videos and social media campaigns. Now she helps her freelance clients with their publishing efforts by developing editorial style guides and managing channels including websites, email newsletters and social media. Ysabel graduated from Bard College with a degree in Environmental and Urban Studies and studied satire with The Second City. You can find her satirical humor writing in The Belladonna, Reductress and Points In Case.
KIMBERLEE WAYMANN (Growth Strategy & Business Development) is a social impact specialist with over 8 years of experience in the non-profit sector. Her career has been focused on development and execution of fundraising events, philanthropic programs and strategic partnerships. Originally from Toronto, Canada, she recently relocated to Amsterdam, Netherlands where she works for a digital reskilling start-up. Kimberlee received her Bachelor of Arts Honours in Sociology from Queen’s University in Kingston, Ontario. In her free time, she loves to go on long hikes, travel to new cities and wander weekend markets.