J.Crew Group
Impact strategy and reporting for one of America's most recognized retail groups.
WHAT THEY NEEDED
J.Crew Group (J.Crew, Madewell, and J.Crew Factory) needed a reporting partner who could meet them where they were. Some years that meant leading major strategic shifts — evolving the overall impact strategy, consolidating two brand-level reports into one. Others, it meant a leaner engagement: sharp editorial eyes on content the internal team drafted, keeping quality high without duplicating effort.
HOW WE HELPED
Since 2019, we've supported JCG across the full reporting lifecycle — reporting strategy, stakeholder engagement, benchmarking, gap analyses, copywriting and editing, design production (with Arteri Studio), creative assets that carry the story beyond the report. Each year, we've right-sized the engagement to fit what the team actually needed. And as the partnership has deepened, so has the scope, expanding into impact strategy and framework development as JCG looks ahead to its next chapter.
SERVICES
Impact Strategy, Impact Reporting, Storytelling & Content Creation
PARTNERS
Arteri Studio (Visual Design)
“Reconsidered’s contribution to our annual Impact reports, as well as 2030 strategy setting, has been invaluable. We’ve been proud to partner with Reconsidered for over 5 years, and have come to rely on their incredible attention to detail, strategic thinking, and thoughtful perspectives. Their team brings both expertise and a collaborative spirit that makes them a true joy to work with.”
