Ashoka
Helping the corporate engagement arm of a pioneering social entrepreneurship non-profit make its value proposition clear.
WHAT THEY NEEDED
Ashoka's Changemaker Companies program had real impact to show — but lacked clear case studies and a cohesive narrative that made the program's value unmistakable. They sought a strategic partner to bring fresh eyes and help them articulate their strengths with clarity and confidence.
HOW WE HELPED
We proposed building the foundation before telling the stories. A discovery phase — stakeholder interviews, peer analysis, and document review — led to workshops that aligned the team on a clear value proposition and impact narrative. From there, four case studies came to life across three formats: website copy, presentation slides, and a LinkedIn carousel.
SERVICES
Communications Strategy, Storytelling & Content Creation
“It was critical for us as a growing team to have these case studies. We use them on a daily basis — in storytelling, on our website, in our business development pitches. It helped us to professionalize our content and show our impact.”