Type: CSR Behavior Change Workshop
Ideal for: CSR or cross-functional teams tasked with embedding social responsibility across an organization
The role of the corporate social responsibility practitioner is shifting. Teams are being called on to educate, empower and equip people across the business to own the sustainability agenda. They need to spark culture change, create internal movements and build consensus among people who don’t usually agree with each other. They need to persuade, nudge and influence people to change the very way they approach their jobs.
The job description is changing — from program manager to change agent.
This shift requires a whole new toolkit of skills. In addition to making a rational business case for sustainability, social responsibility practitioners also need to layer on a clear understanding of how people change. We need an approach informed by the latest insights in behavioral science, an interdisciplinary field that draws from fields like cognitive psychology, behavioral economics, sociology and anthropology. We need to explore questions like:
What are the drivers of behavior change?
What motivates people?
And how can we make sustainable change more, well, sustainable?
This workshop introduces relevant and actionable behavior change concepts in a way that is engaging, interactive and fun. It draws from Making Change Sustainable — a new playbook for CSR practitioners exploring how insights from the world of behavioral science can supercharge the way companies embed social responsibility into their business.