062 / Prime Day, H&M Conscious & Why A Hipster, Vegan, Green Tech Economy Isn’t Sustainable

Hi Friends,

It’s been a super busy summer. In addition to client work, we’ve also been making progress on an exciting Reconsidered project that will be ready to share very soon.

But first, I want to hear from you so I know we’re on the right track. 😊

We’ve put together an easy, super-short survey that will take just three minutes to fill out. Seriously — our summer associate Amirah doesn’t mess around. And to sweeten the deal, we’ll choose one respondent at random to receive a book of their choice off our Sustainable Business Summer Reading List!

Take 3 minutes to answer our short survey 👉

I'll be back in touch later this summer to give you a sneak peek into what we have planned. In the meantime, thank you for being such rad readers and helping us serve this wonderfully inspiring community of changemakers.

✌️ Jess

Avocado toast might not save the world… but it sure is delicious.

Avocado toast might not save the world… but it sure is delicious.

This Week's 5 Links

🥑 Why a Hipster, Vegan, Green Tech Economy is Not SustainableAl Jazeera

Here's yet another compelling argument for fundamentally changing our economic system to a more sustainable model — not just making green lifestyle choices or starting eco-preferable product companies. Canadian researcher Vijay Kolinjivadi systematically picks apart several sustainability trends that on the surface seem positive, such as industrial veganism, sustainable development and even the positioning of conscious consumption as “cool”. While some points are a stretch, this op-ed introduced several interesting new ideas to chew on. (12 minutes — 🙏🏽 reader Christian for sharing)

📦 Here’s Why Some Activists and Shoppers Are Calling for Amazon Prime Day BoycottsVox

Amazon Prime Day is quickly becoming the world’s biggest online celebration of consumerism. At the same time, it’s become an opportunity for employees, consumers and stakeholders to protest the e-comm giant’s harmful practices. This year, Amazon was petitioned around improving warehouse working conditions, cutting ties with the U.S. Immigration and Customs Enforcement agency and acknowledging the true environmental costs of next-day shipping. Amazon’s business model has revolutionized the way we buy, but there’s a growing understanding that its value and convenience don’t come for free. (5 minutes)

♻️ Norway Wants H&M to Explain What's So Sustainable About Its "Sustainable" ClothesQuartz

Last month, Norway's Consumer Authority announced that it was investigating sustainability claims made by H&M, saying the brand is not clear enough about how the clothes in its Conscious Collection are more sustainable than other products. This questioning comes at an interesting time: as brands increasingly respond to consumer demands for transparency, they run the risk of having their marketing called out as greenwashing. Just this week, Zara was criticized in the media and on social after a PR blitz announcing new sustainability goals failed to acknowledge the downsides of their fast fashion approach. The sustainable fashion conversation is evolving — it’s no longer enough to use eco-conscious materials if your business model is built on waste. (3 minutes)

🌳 Inside Apple’s plan to protect a 27,000-acre forest in ColombiaFast Company

Last year, Apple announced that it had reached its goal of powering all operations with renewable electricity. Now, it’s turning its carbon reduction efforts elsewhere — specifically, a mangrove-surrounded fishing community in Cispatá Bay, Colombia. While corporate-sponsored carbon offset projects are common, what differentiates Apple is the way it’s doubling down on investing in the most efficient solutions to global problems (even if those investments might seem unrelated to the brand on the surface). Said Apple environmental lead Lisa Jackson: “We hope that by showing we can successfully apply the same innovation that goes into our products to our efforts to protect the environment, other companies will be encouraged to take action.” (6 minutes)

📈 Women in Innovation: Eight Behavioural Nudges to Keep Moving the Dial ForwardPwC

Gender parity in the tech sector is embarrassingly low; according to a recent study, only 13% of executive teams are women and 53% of tech companies have no female executives at all. We loved this actionable toolkit from PwC Canada, which shares eight “nudges” that can help make the tech industry more diverse and inclusive, for women as well as people of color, different backgrounds and different sexual orientations.

MOST CLICKED FROM LAST ISSUE // Actually, Consumers Do Buy Sustainable ProductsHarvard Business Review. Find more compelling research here.

3 Questions With…


Molly has built her career around protecting human rights and the environment in business supply chains. As Social Accountability Manager at Unilever, she’s part of the company’s re-upped mission to make all of its brands purpose-driven.

Full interview here 👉

Social Impact Jobs

Tommy Hilfiger/PVH Europe — Corporate Responsibility Coordinator (Amsterdam). Tommy Hilfiger/PVH Europe is looking for an enthusiastic Corporate Responsibility Coordinator to join its Environmental Sustainability team. This entry-level role will focus on the Green House Gas and Sustainable Packaging programs and interact with all divisions across the company and with multiple countries and cultures.

Early Career

Enclude — Analyst, Impact Investing (London or Washington, DC)

Funko — Social Compliance Analyst (Seattle)

GlobalGiving — Software Engineer for Good (Washington, D.C. or Remote)

Sephora — Supplier Responsibility Program Manager (San Francisco)

Social Finance Inc. — Communications Associate (Boston)

Tata Consultancy Services — Corporate Social Responsibility Internship (Sydney, Australia)


Allbirds — Director, Product Development (San Francisco)

Amazon — Senior Program Manager, Sustainability Initiatives (Luxembourg) *Contact Danielle.L.Vermeer@gmail.com if interested*

Ben & Jerry’s — Activism Manager (Paris)

Coca-Cola Company — Director, Sustainability Program (Atlanta, Georgia)

Diageo — Manager, Communications & Sustainability (Addis Ababa, Ethiopia)

HUGO BOSS — Corporate Sustainability Manager (Metzingen, Germany)

Lendlease — Sustainability Manager (London)

McDonough Innovation — Project Coordinator (Charlottesville, Virginia)

National Philanthropic Trust — Director, Employer Partnerships (Seattle or Remote)

Olly — Supply Planning Manager (San Francisco)

Participant Media — Manager, Social Impact (Los Angeles)

PepsiCo — Senior Analyst, Sustainability (Purchase, New York)

Rituals — Sustainability Manager (Amsterdam)

Salesforce — Senior Product Manager, Grants Management (Remote)

Seventh Generation (Unilever) — Director, Consumer & Market Insights (Burlington, Vermont)

Sidewalk Labs — Director, Business Development (New York City)

Starbucks — Senior Project Manager, Ethical Sourcing & Supplier Diversity (Seattle)

TerraCycle — Marketing Manager, Loop (Trenton, New Jersey)

TUI — Sustainability Associate (Rijswijk, Netherlands)

United Airlines — Senior Consultant, Social Impact Optimization (Chicago)

Viacom — Director, Environmental Social and Governance Reporting (New York City)


AARP — Senior Advisor, Social Impact Marketing (Washington, DC)

Brussels Airport — Innovation & Sustainability Manager (Brussels) 

Cruise — Head of Community Engagement and Social Impact (San Francisco)

Nisolo — Vice President of Product and Merchandising (Nashville, Tennessee)

Warby Parker — Director, Digital Product & Business Systems (New York City)

Do you have an opening at your organization? Click here to learn about submitting a “Hot Job Alert”.

Loving    the new inclusive, nonbinary fashion line    from the U.S. Women’s World Cup champs. Now how about making those tees from organic cotton?  😉  (🙏🏽 reader Jackie for sharing)

Loving the new inclusive, nonbinary fashion line from the U.S. Women’s World Cup champs. Now how about making those tees from organic cotton? 😉 (🙏🏽 reader Jackie for sharing)