061 / Pride, Employee Activism & Proof That Consumers Will *Actually* Pay More For Sustainable Products

Hello Friends,

I’m just back from a silent meditation weekend in Twello, a small town in the east of the Netherlands. The quiet was calming and oh so necessary. I spent a lot of time looking at the big trees in the backyard, letting my mind wander while trying (sometimes successfully, sometimes less) to be more conscious of my thoughts.

Like many of you, I care deeply about what I do and I work hard at it. But sometimes, that passion can translate to stress and anxiety. I know I'm not alone. A few issues ago, we shared research concluding that social entrepreneurs are at a higher risk of burn-out due to the “conflicting of goals” between doing well and doing good. 

That’s why we need to take extra care of ourselves. To carve out time for rest. To still our thoughts. To be personally sustainable as well as environmentally sustainable. (This is as much a reminder to myself, by the way 😉)

The world needs our full energy. I hope you take time this summer to regenerate, whatever that means for you.

✌️Jess


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Happy Pride!

Happy Pride!

This Week's 5 Links

🏳️‍🌈 Pride Branding: Is All This Rainbow-Washing for Good or Greed?Chowhound

This Pride, rainbow flags are everywhere — from product packaging, to retail windows, to alllll over our LinkedIn feeds as companies "rainbow-fy" their social media profiles. At the same time, there's a raging debate about corporate involvement in Pride. Is it a positive sign of how far the movement has come that brands feel compelled to express their support for the LGBTQ+ community? Or is it all a bunch of empty purpose marketing, or "woke-washing"? This article expresses a nuanced view and also shares a handy list of brands that the author views as taking meaningful action. (8 minutes)


👟 Black Superstars Pitch Adidas Shoes. Its Black Workers Say They’re SidelinedThe New York Times

Adidas' North American market share is growing, partly thanks to high-profile collaborations with celebrities like Beyoncé, Kanye West and Pharrell Williams. But there's a disconnect, some employees say, between how Adidas markets itself and how it operates internally when it comes to diversity and inclusion. Not only is there a lack of racial diversity in senior leadership, but some employees also report feeling marginalized and discriminated against. This report joins last week's Wayfair walkout against U.S. border facility sales, Amazon employees' open letter on climate change and other recent examples that demonstrate employees’ rising prominence in the stakeholder landscape. (11 minutes)


🛍️ Over 1,000 Shopping Sites, from J.Crew to Walmart, are Deceiving UsersFast Company

Here at Reconsidered, we’re big believers in using behavior change insights for good (we even wrote a whole playbook on it). But too often, these same insights are used to drive less positive behaviors — like buying shit you don’t need. Welcome to the world of “dark patterns”, or online user interfaces that are intentionally deceptive or manipulative. Think the endless “someone else is looking at this listing!” pop-ups on Booking.com, or confusing sign-up forms, or overly complicated cancellation processes. These techniques usually walk the fine line between manipulation and persuasion — a tension that CSR practitioners should also be aware of when applying these techniques in their organizations. (4 minutes)


🍔 Impossible Foods’ Rising Empire of Almost-MeatEngadget

A few issues ago, we celebrated the launch of the first Impossible Whopper, a collaboration between Burger King and rising startup Impossible Foods. This piece dives deeper into the factors that have made this fake meat producer a success, like partnering with high-end chefs to position the brand as aspirational. I found it particularly interesting how Impossible has sought to distance itself from traditional meat alternatives, avoiding the V-words (vegan, vegetarian) and instructing restaurant servers to frame it just as another kind of meat. A fascinating case study of what happens when you market product over purpose. (30 minutes)


📈 Actually, Consumers Do Buy Sustainable ProductsHarvard Business Review

When tasked with making the "business case" for sustainability, those of us working in this space have likely referenced one of many reports saying that consumers are willing to spend more on products that make a positive impact. Now, we finally have the evidence to back it up. 🎉 New research from NYU Stern’s Center for Sustainable Business found that 50% of consumer packaged goods (CPG) growth from 2013 to 2018 came from sustainability-marketed products. This article is full of solid statistics demonstrating that consumers are increasingly backing up their intentions with action. (3 minutes)


MOST CLICKED FROM LAST ISSUE // ICYMI we published our first Reconsidered Sustainable Business Reading List, just in time for summer travel 😎


3 Questions With…

ERICK BOUWER, CEO, CIRCOS
After a successful corporate career in pricing strategy, Erick pivoted to support impact entrepreneurs in raising funding and growing their businesses. His latest venture, CIRCOS, is like a "Rent the Runway" for baby clothes and launches in Europe this fall.

Read the full interview here 👉


Social Impact Jobs

Heart of the City — Responsible Business Intern (London). Heart of the City is a charity working to fulfill every business’ potential to do well by doing good by giving business leaders the tools and practical advice they need to improve their community, environment and workplace. This paid role will focus on connecting members to a responsible business expert network, delivering a series of workshops, sending regular communications and providing wider admin support. Deadline to apply is next Monday (7/15).

Holstee — Design and Social Media Intern (Remote). Holstee creates tools that help people live fully and mindfully. They are looking for a self-starting designer and social media maven who will be tasked with continuing social media efforts, as well as finding creative new ways to meaningfully connect with their audience.



Early Career

BBMG — Associate Program Manager (New York)

EILEEN FISHER — Merchandising Assistant (New York)

Nike — Project Manager, Social Community (Tokyo)

Mara Hoffman — PR & Brand Communications Assistant (New York)

OpenIDEO — Outreach Specialist (Contract) (San Francisco)

Paladino & Company — Associate Consultant, Sustainability (Seattle)


Mid-Career

Arabella Advisors — Coordinator, Operations (Chicago) *Contact Danielle.L.Vermeer@gmail.com if interested*

C&A Foundation — Programme Officer, Sustainable Raw Materials (Gurgaon, India)

Catalyze — Consultant, Sustainability Communications (Jakarta, Indonesia)

Counter Culture Coffee — Sustainability Manager (Durham, North Carolina)

Circle Economy — Project Manager Circular Textiles and Apparel (Amsterdam)

Diageo — CSR Program Manager (Alloa, UK)

Elevate Textiles — Sustainability and Customer Compliance Manager (Charlotte, North Carolina)

GlobeScan — Senior Project Manager (London)

Greyston Bakery — Project Assistant & Retention Specialist (New York)

Kickstarter — Manager, Experimentation (New York)

McDonald’s — Manager, International Public Affairs & Sustainability (Chicago)

Radley Yeldar — Sustainability Project Director (London)

Tommy Hilfiger — Communications Manager, Sustainability (Amsterdam)

Verizon — CSR Consultant (Basking Ridge, New Jersey)

Vermont Creamery — Director, Marketing (Websterville, Vermont)

UN Women — Program Associate (Panama City)

Univision — Manager, CSR & Social Impact (Miami)

Experienced

Adobe – Senior CSR Manager (San Francisco)

Arabella Advisors — Associate Director, Advisory Services – Evaluation Practice (New York)

Athleta — Director, Brand Marketing & Planning (San Francisco)

UC Berkeley-Haas — Program Director, Sustainable and Impact Finance Initiative (Berkeley, California)

BIRDEO — Managing Director, Sustainability (Berlin)

Calvin Klein — Director, CSR (New York)

Etsy — Senior Manager, Policy (New York)

Facebook — Director of Health Partnerships, Social Good (Menlo Park, California)

Global Impact Investing Initiative — Director, Research (New York)

Grainger — Senior Manager, CSR (Chicago Area)

Kleen Kanteen — Director, Product (Chico, California)

Mastercard Center for Inclusive Growth — Director, Data Philanthropy (Purchase, New York)

Sustainable Apparel Coalition — Senior Manager, Brand and Retail Tools (San Francisco, New York, Amsterdam, or Hong Kong)

UnitedHealth Group — VP, Social Responsibility (Minnetonka, Minnesota or Washington, DC)

U.S. Chamber of Commerce — Director, Corporate Citizenship Center (Washington, DC)

World Economic Forum — Program Lead, Climate, Energy, & Innovation (Geneva, Switzerland)



Do you have an opening at your organization? Click here to learn about submitting a “Hot Job Alert”.


ahhh, the beauty of forest bathing.    #outsideican

ahhh, the beauty of forest bathing. #outsideican