055 / The Impossible Whopper, Last-Chance Tourism & Why Ryanair Is The New Coal

Hi Friends,

Maybe you have a sustainability strategy. You may even have strong leadership buy-in. Yet, you’re struggling to get your colleagues to change the way they approach their jobs so you can actually get stuff done and reach your goals.

If you work in corporate social responsibility, this problem might sound familiar. It’s certainly the case for many of the companies I work with.

One way to turn this situation around is to understand the behavioral dynamics at play. I recently wrote a Medium article (loosely based off our CSR/behavior change playbook) that explains why the concept of “social norms” might be just the unlock you’re looking for.

If this is a challenge you’re facing, give it a read and let me know what you think.


P.S. I'm planning travels to London and New York this May. If you’d like to link up or host one of RC’s CSR strategy and behavior change workshops for your organization, reach out! I have a few slots open between scone and pizza dates. 😉


Our partner Tommy Hilfiger just announced its second Fashion Frontier Challenge together with Impact Hub Amsterdam. The global competition is seeking start-ups and scale-up stage businesses developing solutions that promote inclusion and positive change in fashion. Apply by May 12 →

cue mouth watering  😍

cue mouth watering 😍

This Week's 5 Links

🍔 Burger King is Testing a Plant-Based Impossible WhopperBusiness Insider

It looks like beef. It tastes like beef. But nope — that Whopper patty is 100% plants. As more consumers learn about the environmental and climate change impacts of meat, they’re starting to seek out plant-based alternatives. Soon, they’ll be able to find one such alternative at Burger King. In partnership with startup Impossible Foods, BK is now testing its new Impossible Whopper, which boasts “100% Whopper 0% Beef”, in select locations. If successful, they plan to roll it out nationwide. (2 minutes)

👉 TAKE ACTION: Check out Impossible’s locator to find an Impossible Burger near you. Then take your most meat-loving friend along for a blind taste test to see if she/he/you can tell the difference. Our intern Lizzie recently did one with her dad and he couldn’t believe his taste buds; actual quote: “I would order this every single time over beef”. 🙌🎉

🏔 Are Bankers and Venture Capitalists Really Getting Fleeced by Patagonia?The New York Times  

Is Patagonia leaving “bros out in the cold”? Kinda. Recently, the outerwear company announced that it would only produce co-branded product with B Corps, nonprofits and members of the One Percent for the Planet initiative. This led finance folks — whose love for co-branded Better Sweater vests has sparked “Midtown Uniform” memes — to say they’re feeling “fleeced” (groan 🙄). It’s a unique example of a company saying no to business as a way of staying true to its values. Says founder Yvon Chouinard: “Life’s a lot easier if you break the rules instead of trying to conform to them. If you invent your own game, you can always be a winner.” (6 minutes)

🗺 Tourists Are Flocking to Locations Threatened By Climate Change. That Only Makes Things Worse.Vox

One of the latest trends in travel is “last-chance tourism” — the urge to visit at-risk destinations like the Great Barrier Reef and the Galápagos Islands before they are irreparably damaged due to climate change. But according to this Vox article, over-tourism is becoming a problem for many of these destinations, forcing Denmark’s Faroe Islands to close for a weekend and Palau to ask visitors to sign an environmental pledge in their passports before they’re let in. The irony? “When your motivation for traveling is to appreciate nature, it’s all the more difficult and unpleasant to accept your role in destroying it.” Tread consciously, friends. (6 minutes)

✈️ ‘Ryanair Is The New Coal’: Airline Enters EU’s Top 10 Emitters ListThe Guardian

Speaking of irony — Ryanair, which has proclaimed itself “Europe’s greenest airline”, is now the first non-coal company to be ranked on the EU’s list of its 10 worst carbon emitters. Ryanair’s aggressively low pricing has fueled the market for cheap, short flights — plus, aviation companies are permitted a large amount of untaxed emissions under the EU’s cap-and-trade system, so they face few economic consequences for growing emissions. Beyond regulation, experts say that the only real solution is to drive down demand for low-cost aviation. (2 minutes)

📽 Our Planet Netflix

In time for Earth Month, Netflix just released Our Planet, an original documentary series voiced by the iconic Sir David Attenborough. And yes — the footage is as magnificent as the trailer implies. But what’s more fascinating is how Attenborough connects the wonders onscreen with the destructive forces changing the world as we know it. It’s no accident; in recent years, 92-year-old Attenborough has emerged as a leading climate change activist.“What we do in the next 20 years will determine the future of life on Earth,” Attenborough intones in episode 1. “Never has it been more important to understand how the natural world works and how to help it.” (eight 50 minute episodes)

MOST CLICKED FROM LAST ISSUE // 2019 Future of Sustainability Report The Futures Centre. Access more sustainability and social impact resources in our archive.

Social Impact Jobs

Early Career

GANT — Global Sustainability Coordinator (Stockholm, Sweden)

GUCCI — CSR Internship (Scandicci, Italy)

Guggenheim Partners — Summer 2019 Intern, Sustainability (New York City)

Hubbub Foundation — Sustainability Intern (London)

Pledge 1% — Executive Assistant & Member Success Coordinator (San Francisco)

TerraCycle — Resource Development Associate (Trenton, NJ)

The B Team — Executive Assistant (New York City)

Unilever — Social Impact Program Coordinator (Englewood Cliffs, NJ)

Warner Bros. — Philanthropy Administrator (Burbank, CA)

WAYB — Brand Adventure Coordinator (Pasadena, CA)


ABB — Health, Safety, & Environment Specialist (Istanbul, Turkey)

ALDI — Corporate Responsibility Specialist, Reporting (Sydney, Australia)

Cicero Group — Associate Consultant, Social Impact (Salt Lake City, UT; Dallas, TX; or Washington, DC)

Diageo — Manager, Environment & Sustainability Excellence (Chicago Area)

Eco-Age — Account Director, Sustainability Practice (London)

Estée Lauder Companies, Inc. — Assistant Manager, Philanthropic Partnerships (New York City)

International Flavors and Fragrances — Corporate Sustainability Manager (Union Beach, NJ)

KIND — Sr. Manager, Continuous Improvement (New York City)

Louis Vuitton — Project Manager, Environment and Carbon (Paris)

Lyft — Senior Diversity Business Partner, Tech (San Francisco)

MACY’S — Manager, Corporate Giving (New York City)

Target — Senior Manager, Local Activation (Minneapolis)

Verizon — CSR Manager (New York City)

Vote Solar — Manager, Communications (Oakland, CA)

Wilbur-Ellis — CSR Manager (San Francisco)

Zendesk — Tech for Good Manager (San Francisco)


GlobalGiving — Director of Business Partnerships (Washington, D.C.)

Mondelez — Sustainability Lead Americas (East Hanover, NJ)

Ralph Lauren — VP, Sustainability (Lyndhurst, NJ)

Twilio — Director, Crisis Response and Product (San Francisco)

Wyndham Hotels & Resorts — GVP, Social Responsibility (Parsippany, NJ)

Our jobs board is curated by Danielle L. Vermeer. Do you have an opening at your organization? Click here to submit a listing for consideration.

how much do we love    these posters    celebrating women in STEM?

how much do we love these posters celebrating women in STEM?