053 / Girl Power, Air Pollution & How Fancy Water Bottles Became a 21st Century Status Symbol (Plus, Meet Our New Interns!)

Hi Friends,

I’ve spent the past few weeks hopscotching across California, meeting and exchanging ideas with many of you. What a journey! I’m feeling inspired, somewhat over-caffeinated and overall very, very grateful for the community we’re building through Reconsidered.

While on the road, I’ve been supported by two wonderful new interns:

👉 Lizzie Russler is a student at University of North Carolina-Chapel Hill studying Contemporary European Studies and Sustainability. Her first foray into CSR came as a Sustainability, Social Impact and Diversity & Inclusion Intern at Sephora.

👉 Mélina Labrosse is a French Canadian living in Berlin. She is passionate about design and committed to incorporating sustainability and positive social change within her work.

With the help of Lizzie, Mélina and jobs board curator Danielle, we’ll be rolling out some newsletter improvements in the coming weeks. Stay tuned — good things are coming.


P.S. Thank you to everyone who filled out our reader survey — and congratulations to reader Georgia P. for snagging that Airbnb gift card! If you want to help shape the future of Reconsidered, there’s still time to make your voice heard. Fill out the survey here →


We need to be bolder. Think bigger. Be audacious! 💥

TRANSFORM: Climate, Communities & Capital is a new conference from the team behind SOCAP, SEED, Neighborhood Economics, TriplePundit and other networks that have come to define the way money and meaning can work together for good. It all happens May 22-24 in San Francisco. Reconsidered readers can register with this link to get 10% off the registration fee.

Looking to promote a product, event or milestone? Send us a note to learn more about sponsorship opportunities.


This Week's Five Links

23 Eye-Rolling Examples of Brands Pandering on International Women’s DayFast Company
Our newsfeeds blew up on March 8th with all sorts of women’s empowerment messaging. All well and good, right? Why NOT celebrate women? The problem, as Fast Company points out, is that “brands tend to treat International Women’s Day as a festival for pandering with cheap Girl Power-isms. It’s as though Ivanka Trump’s books got their very own day.” I’m hopeful that these more critical views will push companies to make next year’s IWD an opportunity to make meaningful commitments that actually push women forward — like equal pay, access to leadership opportunities and more family-friendly benefits.
👉TAKE ACTION: What do you think about companies using IWD as a marketing moment? Great that businesses are engaging in the conversation — or shameful that companies are co-opting the movement without making substantive changes? Join the conversation on LinkedIn.  

What Happened When These Brands Put Women-Owned On Their ProductsMarket Watch
Speaking of, more and more women are getting their businesses officially certified as “women-owned” — and it seems to be making a difference. Launched in 2014, the certification now covers ~15,000 companies and is facilitated by the Women’s Business Enterprise National Council. Though research is limited, some brands with the certification have reported increased customer loyalty. However barriers remain in other areas, like getting investment.

Study Finds Racial Gap Between Who Causes Air Pollution And Who Breathes ItNPR
On Monday, a new study was published demonstrating that air pollution is disproportionately caused by white Americans' consumption of goods and services, but disproportionately inhaled by black and Hispanic Americans. These results inevitably raise the question, “Are those who produce pollution, through their consumption of goods and services, fairly sharing in the costs?” It also creates the opportunity to more meaningfully address consumption-related pollution drivers like urban development and automobile transport.

How Fancy Water Bottles Became a 21st Century Status SymbolThe Atlantic
“If you can understand why so many people would spend 50 bucks on a water bottle, you can understand a lot about America in 2019,” posits this Atlantic article on the rise of S’well, Yeti, Sigg, Hydro Flask and their pricy reusable hydration vessel competitors. Their success points to sustainability as a status symbol — to sometimes complicated effect. A fascinating read.

Now here’s an example of a company using its platform to start a substantive conversation around women’s equality. In this eight-minute short, Pixar tackles toxic work cultures with humor and empathy. When Purl, a feminine ball of bright pink yarn, starts a new job at the investment firm B.R.O. (😉😉) she is ridiculed and excluded for her differences. She responds in a way that will feel familiar to many women — but then comes a plot twist that will make you feel as warm and fuzzy as the protagonist.

MOST CLICKED FROM LAST ISSUE // 2069Medium. Check out our archive for more tips and tools. 

Social Impact Jobs

Early Career

BBMG — Summer Intern, Design (New York City)

Crisis Text Line — Business Development Associate (New York City)

Fashion for Good — Digital Marketing Intern (Amsterdam)

GlobalGiving — Business Partnerships Fellowship (Washington, DC)

LGT Venture Philanthropy — Impact Fellowship (Zurich, Switzerland)

LM Wind Power — Sustainability Trainee (Amsterdam Area)

Nisolo — Brand Partnership Intern (internship) (Nashville, Tennessee)

Nokia — Corporate Responsibility Trainee (Espoo, Finland)

Propper Daley — Coordinator, Digital Strategy (Los Angeles)

The Estée Lauder Companies — Associate, Environmental Sustainability (New York City)

Obvious Ventures — Senior Associate (San Francisco)

Weber Shandwick — Junior Associate, Social Impact (New York City)


Agoda — Director of Corporate Social Responsibility (Bangkok, Thailand)

Airbnb — Social Impact Experiences Manager (contract) (Cape Town, South Africa)

ALDO — Sustainability Analyst (Montreal, Canada)

Amazon — Sr. Product Manager, Sustainable Packaging (Seattle, Washington) (contact Danielle.L.Vermeer@gmail.com if interested)

BESTSELLER — Sustainability Reporting & Communications Manager (Multiple Locations: Denmark or Amsterdam)

Chan Zuckerberg Initiative — Grants Manager, Science (Redwood City, California)

Columbia Sportswear — Product Sustainability Manager (Portland, Oregon)

Facebook — Technical Program Manager, Charitable Giving (Menlo Park, California)

Fair Trade USA — Brand Partnerships Manager, Apparel & Home Goods (Oakland, California)

Humanity United — Strategy, Learning, and Impact Manager (San Francisco)

IBM — Corporate Responsibility Lead (Markham, Canada)

Keurig Dr. Pepper — Sr. Specialist, Responsible Sourcing (Shenzhen, China)

Levi Strauss & Co. — Sr. Analyst, Global Product Sustainability (San Francisco)

Oath — Legal Counsel, Business & Human Rights (New York City or Washington, DC)

Oracle — Sustainability Manager (Reading, UK)

PepsiCo — Business Manager, Sustainability (Plano, Texas)

RB — Global Sustainability Performance & Reporting Manager (Slough, UK)

Resonance — Manager, Strategic Partnerships (Burlington, Vermont)

Sidewalk Labs — Data Scientist, Sustainability (New York City)

Uber — Senior Brand Manager, Global Social Impact, Uber Eats (San Francisco)

XPRIZE — Junior Partnerships Officer (Los Angeles)


Ball Corporation — Director, Sustainability (Broomfield, Colorado)

Bayer — Head of Diversity & Inclusion (Whippany, New Jersey)

Brilliant Earth — Director of Product, Ecommerce (San Francisco)

BSR — Human Rights Director (Paris or San Francisco)

Calvert — ESG Portfolio Manager (Washington, DC)

Chanel — Group Director, US Corporate Social Responsibility / Sustainability (New York City)

Cone Communications — Vice President of Corporate Social Responsibility (Boston, Massachusetts)

Coty — Corporate Affairs Director, Asia-Pacific (Shanghai, China)

Hilton — Head of Corporate Responsibility (McLean, Virginia)

JP Morgan Chase — Director of External Programs, Military & Veterans Affairs (New York City)

Lidl — Sustainability Manager (Hong Kong)

Lyft — Senior Diversity Business Partner (San Francisco)

Net Impact — Chief Executive Officer (San Francisco)

Patagonia — Head of Supply Chain Environmental Responsibility (Ventura, California)

Ralph Lauren — Senior Director, Sustainability (New York City Area)

Spring Impact — US Director (San Francisco)

Time’s Up — Vice President, Communications (New York or Los Angeles)

Univision — Vice President Community Partnerships (Miami, Florida)

Our jobs board is curated by Danielle L. Vermeer. Do you have an opening at your organization? Click here to submit a listing for consideration.

THE HIGH NOTE // 50 — number of inspiring social and environmental “fixers” spotlighted in the annual Grist 50. A scroll through their projects will leave you feeling fired up and ready to go. 🚀

Let's Get Together

When not putting out this newsletter, Reconsidered works with organizations to embed impact into the way they do business. Our client work sits at the intersection of strategy, communications and community-building, with a special focus on using the science of behavior change for good. Learn more about what we do 👉