California, I’m coming for you! For most of March, I will be up and down the coast leading workshops and meeting with organizations that are committed to social and environmental change.
I have many roots in California — I was born in San Francisco, my husband and I got married in Monterey and my in-laws live in Orange County. The openness and progressiveness of the state never fails to inspire me. And the burritos. THE BURRITOS. 🌯🌯🌯
If you’re interested in having me lead one of RC’s CSR strategy and behavior change workshops for your organization — or if you’d just like say hi — give me a shout! I have a few chunks of time open in San Francisco and Los Angeles.
P.S. I’m taking some time off the next few weeks to unplug and refresh, so the next issue will be bumped back by a week. Thank you for understanding. 😊
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This Week’s Five Links
Rep. Alexandria Ocasio-Cortez Releases Green New Deal Outline — NPR
Yesterday, U.S. Representative Alexandria Ocasio-Cortez and Senator Ed Markey released an outline of the “Green New Deal”, a progressive set of policy proposals that would take urgent action to eliminate U.S. carbon emissions, bolster the middle class and reorient the American economy. The framework is admittedly ambitious. But then, “Even the solutions that we have considered big and bold are nowhere near the scale of the actual problem that climate change presents to us,” says AOC. The proposal, which includes clean energy investments, agricultural reform and universal healthcare, has generated a lot of buzz in Washington —and nearly ensures that environmental issues will (finally) be a major talking point in the 2020 elections. Watch this space.
Why Super Bowl Ads (Mostly) Dodged Political Messages This Year — Adweek
“The Super Bowl is a barometer about how the country thinks about itself, and how brands think about themselves.” If that’s the case, then Super Bowl LIII ads played it pretty safe when it came to social responsibility. Humor was big. So were feel-good spots on issues that are hard to push back on, like women’s empowerment. Only Budweiser caused a stir with its spot against corn syrup. It's encouraging to see companies use their marketing spend to promote purpose — but while watching Carrie Bradshaw tip back her Stella Artois to promote clean water, “I couldn’t help but wonder” if there’s a better use for the $175K/second cost of a Super Bowl ad. A few reporters from The Washington Post, which released a powerful ad on protecting journalism, felt the same. Reporter Sarah Kaplan tweeted: “I’m really proud to work at a newspaper that does this vital work. But maybe next $10 million could go toward better health benefits, parental leave, equal pay, and more jobs for reporters?”
How to Solve the World’s Plastics Problem: Bring Back the Milk Man — CNN
Sometimes, you have to take a step back in order to take a step forward. That’s the idea behind Loop — a new zero-waste packaging initiative launched by Terracycle and a coalition of consumer goods companies including Procter & Gamble, Unilever, Nestlé, PepsiCo, and Danone. Loop essentially brings back the “milkman model” of reusable packaging, which faded after single-use plastics were introduced to consumers in the 1960s. If successful, it will offer about 300 iconic products — think Tide detergent and Häagen-Dazs ice cream — in reusable packaging that can be picked up by a delivery service, cleaned, refilled and shipped out again. This article dives into how this unlikely partnership came about and what obstacles need to be tackled in order for it to become a reality.
No Online Shopping Company Can Figure Out How to Quit This One Plastic Bag — Vox
Speaking of packaging, what the heck is up with those flimsy plastic bags that come with pretty much everything you order online? Alden Wicker explores why e-commerce companies and retailers are so reliant on “polybags” — low-density, polyethylene, #4 virgin plastic film bags that accompany everything from clothing to meal kit ingredients to little electronic components. She also shares how companies like Patagonia, Mara Hoffman, Seed and For Days are exploring alternative materials and business models to design this wastefulness out of existence.
📹 Greta Thunberg: The Disarming Case To Act Right Now On Climate Change — TED Talk
One of the rising heroes of the climate change movement is Greta Thunberg — a 16-year-old Swedish student whose courage, activism and real talk has demonstrated the power of the youth voice. Her campaigns — like staging a school strike on the steps of the Swedish Parliament and camping in sub-zero temperatures at Davos — have propelled her to the world stage in a matter of months. They’ve also made her the target of the worst kind of Internet trolls, to whom she bravely clapped back on Facebook last weekend. In this moving TEDxStockholm talk, Greta opens up about a little-known part of her background — her diagnosis with Asperger syndrome, a type of autism. She sees her autism as a gift that allows her to speak truth in a way that few others can:
“For those of us who are on the spectrum, almost everything is black or white. We aren't very good at lying, and we usually don't enjoy participating in this social game that the rest of you seem so fond of. I think in many ways that we autistic are the normal ones, and the rest of the people are pretty strange, especially when it comes to the sustainability crisis, where everyone keeps saying climate change is an existential threat and the most important issue of all, and yet they just carry on like before. I don't understand that, because if the emissions have to stop, then we must stop the emissions. To me that is black or white. There are no gray areas when it comes to survival.”
Amen to that. 👏👏👏
MOST CLICKED FROM LAST ISSUE // World’s Biggest Investor Tells C.E.O.s Purpose Is the ‘Animating Force’ for Profits — The New York Times. More goodness in our archives.
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Alan Turing Institute — Data Science Research Fellow, Women in Artificial Intelligence (London)
Amazon — Operations Program Manager, Social Responsibility (Seattle, Washington)
Arconic Foundation — Program Officer (Pittsburgh, Pennsylvania)
C&A Foundation — Senior Learning Specialist (Amsterdam)
Charity:water — Water Programs Manager (New York)
Clarity — Social Impact Researcher (Madrid)
Fashion for Good — Strategy and Business Development Manager (Amsterdam)
Google.org — Lead Product Marketing Manager (San Francisco)
GoPro — Senior Manager, Corporate Communications & Cause (San Francisco Area)
Kraft Heinz — Manager, Corporate Social Responsibility (Chicago)
Purpose — Strategist (contract) (London)
Salesforce.org — Senior Associate, Grant Operations (San Francisco)
Sheryl Sandberg & Dave Goldberg Family Foundation — Senior Manager, Social Media - LeanIn.org (San Francisco Area)
Sprint — Energy and Sustainability Project Manager (Overland Park, Kansas)
Blueprint Local — Managing Director, Impact Investments (Multiple U.S. Locations)
Coca-Cola — Senior Director, Social Impact (Atlanta)
Dropbox — Head of Government Affairs and Social Impact, UK & Ireland (London)
Girl Effect — Senior Manager, Institutional Partnerships (Abuja, Nigeria)
MasterCard — VP, Social Impact (New York)
Microsoft — Director, Social Good Marketing (Redmond, Washington)
Sustainable Apparel Coalition — Senior Manager, Public Affairs (Amsterdam)
Wells Fargo — Head of Philanthropy (San Francisco)