Issue 039 / Protest Posters, Behavior Change Bars & The Science of What Makes People Care

Reconsidered is a bi-weekly newsletter curating thought-provoking content on corporate social responsibility, sustainability and social impact. Click here to subscribe. 

Hi Friends,

Last weekend I was in Brussels and visited the MIMA — a contemporary art museum housed in a converted brewery in the Molenbeek district. I was attracted by the exhibit on display, “Get Up, Stand Up: Changing the World Through Posters”, which showcased protest posters from the pivotal period between 1968 and 1973. 

The exhibit reminded me of the power of symbols and imagery to ignite movements. I noted down this line from the introduction:

“A protest, however noisy, does not impress the eyes. It must be accompanied by lasting signs, and the poster is indispensable in that respect: you cannot help but see it.” 

I posted some snapshots of my favorite posters on our Facebook page, and I’m continuing to collect examples of strong imagery from the environmental and social justice movements. As shared in “The Science of What Makes People Care” (one of our five links below) communicating in images can be a powerful way to spark behavior change.

Curious — are there any symbols or images, recent or historical, that have had a strong impact on you?


P.S. I love products that are smartly and sustainably designed — like the Better Backpack from Thread, which just flew past its funding goal on Kickstarter. The video is awesome too.

P.P.S. Huge thanks to everyone who responded to our latest Subscriber Survey. We’ve picked up some good insights and ideas, and we’re planning to roll out some changes in the coming weeks. If you have feedback on how this newsletter can be more valuable to you, please do share.

This Week's Five Links

The Science of What Makes People Care — Stanford Social Innovation Review
Simply put, this article is everything. In fact, these insights are why Reconsidered got started in the first place — to help organizations make not just a business case for prioritizing sustainability and social impact, but also an emotional case driven by what we know about behavior change. In the article, Ann Christiano and Annie Niemand from the University of Florida outline five social science-backed principles to help you communicate your cause more effectively. And they don’t sugarcoat things, either. The article addresses head-on some of the most uncomfortable truths about human psychology, like the fact that people don’t want to hear things that will make them feel bad or challenge their beliefs. It offers actionable insights to craft messaging that works with people’s natural tendencies, not against them. Amen to that. 👏 

🎧 The Green Pill — The Ezra Klein Show
This is a story about food — and so much more. In this podcast, Ezra Klein chats with Dr. Melanie Joy, author of Why We Love Dogs, Eat Pigs, and Wear Cows, about the ethics of meat-eating. Joy is best-known for coining the term “carnism”, which puts a name to the dominant but invisible ideology of eating meat. She argues that only by naming a dominant ideology can we start to question it — an approach that has far-reaching implications for other mainstream but unsustainable practices, like fast fashion and the throwaway economy. There were so many gems in this conversation, I had to listen to it twice.

“What Have We Done?”: Silicon Valley Engineers Fear They’ve Created a Monster — Vanity Fair
Last year, Susan Fowler blew the whistle on Uber’s sexist and hyper-competitive culture. In this article, she reflects on her time at Uber through a different lens: one of enabler. Tech employees are now grappling with the ethical implications of their work, including screen addiction and labour issues within the gig economy. These informal discussions have given rise to interventions such as Ethical OS, a new toolkit for technologists to assess the potential dangers of their work. Even Google is getting on board with a feature set for Pixel phones that aims to make JOMO happen by encouraging more reflection around individual technology use.

The Man Who Fought Monsanto Will Leave a Lasting Legacy — Civil Eats  
Last week, a San Francisco jury issued a groundbreaking verdict against Monsanto, for the first time finding the chemical company liable for cancer associated with its glyphosate-based herbicides. The ruling awarded $289 million in damages to 46-year-old Dewayne “Lee” Johnson, who was exposed to Monsanto’s signature products Roundup  and Ranger Pro while working as a groundskeeper at a Bay Area school and is now terminally ill with non-Hodgkin’s Lymphona. This case — and the man who initiated it — sets an encouraging precedent for 5,000 similar lawsuits across the United States that link Monsanto’s chemical-laden products with health issues. Monsanto plans to appeal.

Stop Buying Crap, and Companies Will Stop Making Crap — Fast Company
The headline says it all. In this article, Liz Segran analyzes the recent shuttering of Ivanka Trump’s brand, highlighting our waning appetite for fast fashion and the power of the consumer buycott. From voting with their wallet to speaking out against human rights abuses to demanding better quality goods, consumers are asking businesses to step up and do better. And it’s working. More on Ivanka’s business woes in this gut-wrenching Onion article (we had to). 

MOST CLICKED FROM LAST ISSUE // Tools for Systems Thinkers: The 6 Fundamental Concepts of Systems Thinking — Medium. Explore our archives for more helpful resources

What we refer to as mainstream is another way to call an ideology that is so widespread, so entrenched that its assumptions and practices are seen as simply common sense. It is considered fact, rather than opinion. Its practices are a given rather than a choice. It is the norm. It is the way things are. It’s the reason carnism has not been named until now. When an ideology is entrenched, it is essentially invisible. And that invisibility gives it so much power.
— Dr. Melanie Joy discussing “carnism” in The Green Pill (The Ezra Klein Show)

Spotlight On: Heineken’s Bar of Behavior Change


Globally, drunk driving kills nearly half a million people each year. But how do you convince people not to drink and drive? Heineken brought in the experts — the behavioral change experts. 

Together with Krukow and Innovia Technology, Heineken is reimagining the bar environment by adding nudges, reminders and prompts to encourage people not to drive while intoxicated. They recently launched a two-week pilot across 10 UK bars with interventions like:

🚦When entering the bar, signs on the door said, “This establishment proudly supports drivers who go alcohol-free” (serves as a visual reminder of positive social norms)

🍟 Drivers were invited to sign a pledge committing to stay alcohol-free for the night, and in exchange received free food and drink rewards to share with their friends (public commitments and incentives are shown to facilitate behavior change)

🚶‍Signs were placed on the ground leading towards the parking lot that read, “Drivers, if you’ve had a drink you are on the wrong path” (reminder of commitment at a crucial part of the user journey)

Early results are promising, with some bars seeing a reduction in drunk driving behaviour of up to 50%. “This is just the beginning of our journey,” said Gianluca Di Tondo, Heineken’s Senior Global Brand Director. “The next step in this campaign is to work in partnership with our markets as we aim to roll this out globally.” 🍻

CLIENT LOVE // For the past year, I have been working with Fashion for Good to create content for an exciting, technology-driven museum that aims to educate, equip and empower consumers to change the way they view fashion. Now, the word is officially out! Countdown is on ⚡️

Social Impact Jobs

Early Career

1. B Lab — Senior Associate, Partnerships & Programs (New York, New York)
2. Common Objective — Digital Marketing Manager (London, UK)
3. EILEEN FISHER — Production Assistant, DesignWork (Irvington, New York)
4. Everlane — Data Analyst (San Francisco, California)
5. Good On You — Social Media Manager (part-time) (Sydney, Australia)
6. Guggenheim Partners — Corporate Social Responsibility Analyst (New York, New York)
7. Levi Strauss & Co — Sustainability Analyst (San Francisco, California)
8. PVH Corp. — Corporate Responsibility Programs Coordinator (New York, New York)
9. The Wonderful Company — Administrative Assistant, Social Impact (Los Angeles, California)
10. William Roam — Social Media/Marketing Coordinator (Indianapolis, Indiana)
11. Women’s World Banking — Finance Associate (New York, New York)


12. Amazon — Social Responsibility Business Engagement Manager (London, UK)
13. Cargill — Sustainability Analyst (Wayzata, Minnesota)
14. Corporate Reports — Sustainability Strategist (Atlanta, Georgia)
15. Fairphone — Head of People & Culture (Amsterdam, Netherlands)
16. H&M — Sustainability Manager (Oslo, Norway)
17. Johnson & Johnson — Manager, Community Impact Switzerland (Zug, Switzerland)
18. Lojas Renner S.A. — Corporate Social Responsibility Analyst (Shanghai, China)
19. Moody’s Corporation — Corporate Social Responsibility Manager (Hong Kong)
20. PUBLIC — Client Lead (Toronto, Canada)
21. Redress — Education Manager (Hong Kong)
22. RXBAR — Consumer Insights Manager (Chicago, Illinois)
23. SEPHORA — Program Manager, Sustainability (San Francisco, California)
24. Social Impact — Program Manager, Impact Evaluation (Washington, DC Area)
25. Social Ventures Australia — Associate Director (Social Procurement), Impact Investing (part-time) (Melbourne, Australia)
26. Standard Textile — Corporate Social Responsibility Manager (Cincinnati, Ohio)
27. Sustainalytics — Associate Product Manager, ESG Ratings (Frankfurt, Germany)
28. WeWork — Global Energy Management Specialist (San Francisco, California)
29. YOOX NET-A-PORTER GROUP — Organizational Effectiveness Manager (London, UK)


30. Beyond Vision — Director of Government Products (Milwaukee, Wisconsin)
31. Kemira — Director, Corporate Responsibility (Helsinki, Finland or Atlanta, Georgia)
32. Men’s Wearhouse — Manager, Corporate Social Responsibility & Compliance (Houston, Texas)
33. Merck — Director, Corporate Responsibility (Kenilworth, New Jersey)
34. Nike — Sustainable Manufacturing & Sourcing Health and Safety Deployment Director (Singapore)
35. RSF Social Finance — Director of Client Development (San Francisco, California)
36. Samasource — FP&A Senior Director/Vice President (San Francisco, California)
37. Tala — VP, People Operations (Santa Monica, California)
38. The Children’s Place — Environmental, Social and Governance Manager (Hong Kong)
39. The Estée Lauder Companies — Executive Director, Sustainability (New York, New York)
40. Visionspring — Director, Partnerships (Delhi Area, India)

Do you have an opening at your organization? Click here to submit a listing for consideration.

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This newsletter is curated by Jessica Marati Radparvar, with support from content strategist Ysabel Yates and jobs board curator Danielle Vermeer. If you like it, please consider sharing it!