1st Anniversary Issue! / Unilever’s Ultimatum, Conscious Capitalists & The Exciting Sustainability Jobs Awaiting Us In The Future

Reconsidered is a bi-weekly newsletter curating thought-provoking content on corporate social responsibility, sustainability and social impact. Click here to subscribe. 

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Yesterday marked one year since launching Reconsidered. What a year it's been!

Since first hitting "send" in February 2017, I left New York, moved to Amsterdam and expanded Reconsidered into a social impact strategy and communications consultancy that counts forward-thinking organizations like Etsy, Tommy Hilfiger, Fashion for Good, the Cradle to Cradle Products Innovation Institute, Holstee and Nest as clients.

And we're just getting started. 🌍

I started Reconsidered because I saw first-hand how impactful content can inspire the action needed to change how business is done. My hope is that the Reconsidered newsletter provides a bi-weekly opportunity to step away from the day-to-day and immerse yourself in material that gets you thinking, plotting and ultimately influencing the world around you in a more positive direction. 

Now that we're going into our second year, I want to learn how this newsletter can better equip you as a changemaker. And for that, I need your help.

👉 If you've gotten value from the Reconsidered newsletter, could you spare 5 minutes to complete a short questionnaire? Your answers will help us build a better newsletter experience for 2018.

And as always, if you come across any links that you think could be a good fit for Reconsidered, please share them. Or shoot me a note just to say hi! I’d love to hear from you.


P.S. You may have noticed I used the word "we" a lot. That's because we've expanded! I'm thrilled to introduce two new contributors to the Reconsidered family: writer and creative strategist Ysabel Yates, who is supporting on content development, and social impact strategist and career coach Danielle L. Vermeer, who is helping to curate our (significantly longer and more awesome) Social Impact Jobs board.

This Week's Five Links

Unilever to Facebook and Google: Clean Up ‘Swamp’ or We’ll Pull AdsCNN Money
Hate speech, cyberbullying, fake news, radicalization, and tech addiction are among the troubling problems plaguing social networks, and the demand for solutions is mounting (including from former employees who helped build the companies). Now, Unilever has joined the fight, and it’s bringing a weapon with more teeth than just bad PR: it’s threatening to pull its digital advertising if Facebook and Google don’t step up. And, with 25% of its $9.8B advertising budget spent on digital ads, that’s a powerful bite.

At Tesla’s Factory, Building the Car of the Future Has Painful and Permanent Consequences for Some Workers Buzzfeed
A Buzzfeed News investigation of Tesla’s factory in Fremont, California reveals unsafe labor practices that have led to severe health and economic consequences for many workers, as well as the company’s fight against unionization. For a company that has built its brand around ushering in a sustainable future, it’s a reminder that sustainability is about much more than being environmentally friendly. It’s about health, human rights, and building an economy that’s fair for everyone.

GOP Lawmakers Take Aim at WHO Agency Over Roundup IngredientAssociated Press
Monsanto’s Roundup weed killer is probably carcinogenic to humans. That was the finding of the International Agency for Research on Cancer — a finding that mobilized United States House Science Committee Chairman Lamar Smith to threaten to defund the agency. Critics say the study relied on cherry-picked science. Others believe it’s being discredited by an industry with political influence and deep pockets, pointing to the more than $4.3 million Monsanto spent on federal lobbying just in 2017.

Panera Bread CEO and Co-Founder Resigns to Join the Conscious Capitalism MovementB the Change
Ron Shaich, the co-founder and CEO of Panera, is leaving the American bakery chain to focus his attention on personal causes, including reducing “short termism” in business. He joins a growing number of leaders in the Conscious Capitalism movement, founded by Whole Foods’ John Mackey, who are speaking out against the financial sector’s “profit for the sake of profit” mindset.

Designer Mara Hoffman: ‘As a Creative, Standing Still Will Kill You’ The Glossy
On Glossy’s weekly podcast, designer Mara Hoffman discusses the ongoing process and creative challenges of making her company fully sustainable, and why the decision boiled down to “change or die.”

2018 is either the year of techlash, where the world turns on the tech giants — and we have seen some of this already — or the year of trust ... The year where we collectively rebuild trust back in our systems and our society.
— Keith Weed, Unilever Chief Marketing & Communications Officer, in “Unilever to Facebook and Google: Clean Up ‘Swamp’ or We’ll Pull Ads” (CNN Money)

Spotlight: Our Futuristic New Jobs


Who doesn’t love futuristic concept art? While we’re usually treated to bleak visions of the future complete with government drones and dystopian acid rain, a new series of illustrations presents a different, more optimistic version.

The illustrations, commissioned by AKQA and the MiSK Foundation and created by Salt & Pepper Creative, draw inspiration from the panelists at the 2018 World Economic Forum Annual Meeting in Davos. They show a world in which advanced technology opens up new possibilities for sustainable careers — like the Landfill Recycler, who salvages existing materials from landfills to be reused in new production, or the Public Technology Ethicist, who evaluates new technology to decide whether it is appropriate for public use.

“We love Black Mirror, but almost every sci-fi film or TV show at the moment is predicting a dystopian world, and in a way we are being conditioned to believe that for the future to be considered real, it has to be dystopian,” said Salt & Pepper’s Senan Lee. “We needed this campaign to be a positive reflection of our future world.”

Until that day comes, check out this selection of social impact jobs that are only slightly less cool than riding a giant turbine around a garbage heap.

Social Impact Jobs

Amazon — Sr. Program Manager, Sustainability Services (Seattle, WA)

Blue Diamond Growers — Sustainability Manager (Sacramento, CA)

BSR — Design Futurist, Sustainable Futures Lab (New York or San Francisco)

Chan Zuckerberg Initiative — Vice President, Communications (Palo Alto, CA)

Citi — Environmental, Social and Governance Disclosure Analyst, Corporate Sustainability (NYC)

Citi Bike / Motivate International — Deputy General Manager (NYC)

Design Impact — Senior Social Innovation Specialist (Cincinnati, OH)

Driscoll’s — Corporate Social Responsibility Marketing Manager (Watsonville, CA)

Facebook — Strategic Partnership Manager, Social Good (London, United Kingdom)

IDEO.org — Partnerships Lead (San Francisco, CA)

InclusionVentures — Inclusion Coordinator (San Francisco, CA)

International Lesbian, Gay, Bisexual, Trans and Intersex Association — Executive Director (Geneva, Switzerland)

Kering — Project Manager, E-Learning on Sustainable Luxury (Paris, France)

Mama Cash — Senior Officer, Women's Funds (Amsterdam, Netherlands)

Mastercard — Vice President, Strategy & Operations, Center for Inclusive Growth (Purchase, New York)

Nike — Director of Global Corporate Communications, Sustainability (Portland, OR)

Numi Organic Tea — Vice President, Marketing & Sales (Oakland, CA)

Practice Makes Perfect — Program Manager (NYC)

PVH — Corporate Responsibility Programs Data Analyst (NYC)

Revolution Foods — Director of Marketing (Oakland, CA)

Starbucks — Sr. Project Manager, Energy & Sustainability, Store Development (Seattle, WA)

Thomson Reuters — Corporate Responsibility & Inclusion Specialist (São Paulo, Brazil)

U.S. Chamber of Commerce Foundation — VP, Environmental Affairs & Sustainability (Washington, DC)

Weber Shandwick — Senior Associate, Social Impact (NYC)

West Elm — Associate Manager, Social Consciousness (NYC)

World Wildlife Fund — Program Officer, Private Sector Engagement (Washington, D.C.)

This newsletter is curated by Jessica Marati Radparvar, with support from content strategist Ysabel Yates and jobs board curator Danielle Vermeer. If you like it, please consider sharing it!