Reconsidered is a bi-weekly newsletter curating thought-provoking content on corporate social responsibility, sustainability and social impact. Click here to subscribe.
This Week's Five Links
Your Laziness Is Saving the Planet — Pacific Standard
According to a recent study, couch potatoes and Netflix bingers are inadvertently helping the U.S. battle climate change. In 2012, America’s love for the great indoors led to 1,700 trillion BTUs of energy savings, or 1.8 percent of the nation’s energy use. An increase in activities that don’t require travel or going to commercial buildings — think telecommuting or enjoying a quiet night in — led to the reduction. The study didn’t take into account the energy needed to power the Internet, and also underscores the need for more energy-efficient homes. Still, we’ve got to celebrate wins where we can.
Fact-Checking Matt Damon's Clean Water Promise In A Super Bowl Ad — NPR
Stella Artois used its $5M Super Bowl spot to introduce a limited edition chalice and showcase its clean water partnership with Water.org (oh, Matt Damon was there too). In the ad, Damon exhorts viewers, "If just 1 percent of you watching this buys [a chalice], we can give clean water to 1 million people.” But how true is that really? NPR investigates and finds a load of oversimplification.
Condé Nast’s Code of Conduct is Here. Is it Enough? — The Fashion Law
Following sexual harassment allegations against longtime collaborators Mario Testino and Bruce Weber, the Condé Nast publishing house has released a code of conduct for all who work with its brands. While a momentous step for the media industry, this analysis from The Fashion Law argues that the code isn't all that groundbreaking, since most of the provisions reflect existing laws.
Don’t Boycott Bad Companies, Spend More With Good Ones — Fast Company
To boycott or buycott, that is the question for socially conscious consumers. And according to a recent poll from Weber Shandwick, all signs point to buycott. Around 83% of people surveyed said “it’s more important than ever for consumer activists to show support for companies by buying from them.” And the impact can be powerful. After Patagonia took a stand with its “The President Stole Your Land” campaign and blacked out its website, the company’s external web sales increased six-fold.
The Embedding Project
Are you a change agent looking to shake things up within your company? You'll love The Embedding Project — a powerful set of open-source resources to help you identify and start to play with the levers for change in your organization. Get ready to geek out big-time. 🤓
Spotlight On: Meghan Markle’s Jeans
During Meghan Markle’s first visit to Wales, the princess-to-be sported a pair of Dina skinny fit high waist jeans from home-grown Welsh brand Hiut Denim Co. Within hours, the small business was inundated with orders and is now sitting on a significant backlog (each jean is made-to-order, or else they would have sold out).
It’s proof of the power of celebrity to boost ethical brands, as demonstrated by Livia Firth’s Green Carpet Challenge and Emma Watson's @the_press_tour Instagram account. Even more, it's a good reminder of the way clothing can be used to communicate — in this case, Markle's support for Welsh industry.
Royal endorsement aside, Hiut is a pretty rad company. Their made-to-order jeans are made in their on-site factory from Italian artisan denim. They encourage customers to join their “elite" No Wash Club by abstaining from washing their jeans for six months. And they have an artfully written mission to bring ethical manufacturing back to Wales. The story is powerful:
Cardigan is a small town of 4,000 good people. 400 of them used to make jeans. They made 35,000 pairs a week. For three decades.
Then one day the factory closed. It left town. But all that skill and knowhow remained. Without any way of showing the world what they could do.
That’s why we have started The Hiut Denim Company. To bring manufacturing back home. To use all that skill on our doorstep. And to breathe new life into our town.
If it's true that "you are what you wear", Markle's fashion choice reflects well.
Social Impact Jobs
Ben and Jerry’s — Global Sustainability Manager (South Burlington, VT)
The Body Shop — Sustainable Sourcing Manager (Littlehampton, UK)
Care.com — Director, Corporate Social Responsibility (Boston, MA)
Facebook — Communications Manager, Social Good and Goodwill (Menlo Park, CA)
Fair Wear Foundation — Monitoring and Evaluation Officer (Amsterdam)
Fair Trade USA — Marketing Specialist (Oakland, CA)
Forum for the Future — Learning Curator and Knowledge Manager (London)
The Nature Conservancy — Deputy Director, Global Cities (Arlington, VA)
Nest — Manager of Compliance and Worker Wellbeing (NYC)
NYU Stern Center for Business & Human Rights — Administrative Aide (NYC)
Sesame Workshop — Director, US Corporate Philanthropic Development (NYC)
Spring Impact — Manager, US Office (San Francisco)
Starbucks — Senior Social Impact Manager (Shanghai City, China)
TOMS — Vice President, Brand Marketing (Los Angeles, CA)
Unreasonable — Vice President, Unreasonable Capital (Boulder)
WeWork — Manager, Public Policy & Social Impact, Veterans Initiatives (NYC)
Are you hiring for a job in corporate responsibility, sustainability or social impact? Let me know and I can share it!