Reconsidered is a bi-weekly newsletter curating thought-provoking content on corporate social responsibility, sustainability and social impact. Click here to subscribe.
This Week's Five Links
U.K. Bans Gender Stereotypes in Ads — AdvertisingAge
The U.K. Advertising Standards Authority is clamping down on the depiction of traditional gender roles in advertising — which means no more ads depicting women cleaning up a family mess while their handsome but hopeless male partners fail at even the most basic household tasks (whew!).
Why Don’t You Donate for Syrian Refugees? Blame Bad Marketing — The New York Times
Very little charitable giving has been directed to the plight of Syrian refugees. Why is that? This article explores how successful charities like Charity:Water use tactics from Madison Avenue to raise philanthropic funds.
How Chobani’s Hamdi Ulukaya Is Winning America’s Culture War — Fast Company
This article traces Chobani CEO Hamdi Ulukauya’s fascinating personal history as a Kurdish immigrant to the United States. Ulukauya’s story sheds light on his efforts to build a company that welcomes refugees and treats its people with dignity and respect.
Neoliberalism Has Conned us into Fighting Climate Change as Individuals — The Guardian
Buying local, switching to solar, using the stairs — these actions pale against the massive, thorny threat of climate change. In this op-ed, Martin Lukacs argues that neoliberalism — the political philosophy that (among other things) redefines citizens as consumers — has forced us to value individual over collective action around environmental issues. To make real progress, he says, we need to change our approach.
Made in Cambodia — Remake
This mini-documentary follows three twenty-something Parsons fashion students as they travel to Cambodia to experience the day-to-day lives of the invisible women behind our clothes. Not gonna lie — I shed a tear. 😢
Spotlight: Fashion for Good
Fashion for Good came onto my radar a few months back, when my newsfeed was splashed with colorful dispatches from the initiative's launch in Amsterdam.
Great catchphrase, I thought. But what does “good” mean in an industry so deeply and inherently unsustainable?
I dug deeper.
And what I found was an initiative that is working to create systemic change by bridging the gaps that exist in making the global fashion sector more sustainable and more just. Like, say, with innovation. There are some incredible, futuristic, Jetsons-style technologies out there — alternative leather made from pineapple husks, all-natural textiles that repel liquids, blockchain technology that allows for full supply chain traceability. But the start-ups creating them are small, often cash-strapped, and don’t have the support needed to scale, expand, and partner with big brands.
Enter Fashion for Good’s Accelerator Programme, a partnership with Silicon Valley accelerator Plug and Play to incubate and scale early-stage start-ups tackling social and environmental challenges in the apparel industry.
The accelerator is one of six Fashion for Good platforms, which also include:
- A Scaling Programme for later-stage start-ups
- A Circular Apparel Community co-working space facilitated by Impact Hub Amsterdam
- An Apparel Acceleration Fund to help catalyze access to financing
- An open-source Good Fashion Guide that provides actionable guidance for creating a Cradle to Cradle product
- An interactive, visitor-facing Launchpad Exhibition
With an initial grant from founding partner C&A Foundation, Fashion for Good’s ultimate goal is to become the hub of industry-wide collaboration and innovation — and to ultimately make fashion not just “a bit better,” but truly “good.”
Forum for the Future’s Sally Uren assessed the role of Fashion for Good perfectly: "Fashion for Good has the right pattern to transform the fashion system. Each part of the pattern can be mapped onto a different part of the system, and as the pattern is made, as the Fashion for Good collaboration moves forward, different levers in the system will be pulled. In the same direction. And the system will have no choice but to shift."
Reconsidered is proud to work with Fashion for Good. To learn more, visit Fashion for Good's website or follow the project on Facebook, Twitter and Instagram.
Social Impact Jobs *NEW!*
BSR - Associate (Central, Hong Kong) [among other open roles in New York, San Francisco, Paris and Guangzhou]
Cotopaxi - VP of Impact (Salt Lake City, Utah)
DoSomething.org - Chief Operating Officer (New York, NY)
Hello Fresh - (Senior) Manager, Sustainability (New York, NY)
Primark - Sustainable Materials Manager (Dublin, Ireland)
KIND Snacks - Integrated Communications Specialist (New York, NY)
Are you hiring for a job in corporate responsibility, sustainability or social impact? Let me know and I'm happy to post it here.