ON-DEMAND COURSE
The New Rules of Sustainability Communications
A self-paced online training designed to help sustainability professionals and communicators understand emerging green claims regulations and share sustainability initiatives with confidence.
Head spinning from the flurry of new green claims guidance? Not sure what you can and can’t say?
We get it. A lot is changing — which is a good thing! — but it can be hard to keep up.
After digging into recent regulations and consumer authority guidance from around the world (including the EU, UK, US, Norway, Denmark and Australia), we have a strong understanding of which sustainability communications meet new regulatory standards… and which don’t.
Over 16 modules, we’ll share what we’ve learned and equip you with real-life case studies, practical resources and actionable takeaways so you can communicate your sustainability initiatives with confidence.
"This course was on point – very clear, concise and friendly, with great practical examples and fun exercises to complete."
This Course Is For You If…
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You’re an ESG, communications or marketing professional who’s responsible for amplifying your company or organization’s sustainability efforts externally.
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You’re holding back from communicating on sustainability because you’re worried about getting slapped with a consumer authority lawsuit or called out for greenwashing.
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Trying to grasp all the new green claims regulations takes up a lot of your headspace — you’re looking for someone to just tell you what you can and can’t say!
“I loved all of the real world examples! They gave so much context on where things have gone right or gone wrong in the past. As we went through each rule, I felt like I was getting better at catching sustainability messaging mistakes and seeing where different rules could be applied.”
After taking this course, you’ll have…
✔ A better understanding of what global consumer authorities are saying.
Over the past few years, governments have (finally) been stepping up their regulatory guidance around ‘green’ claims. We’ll walk you through the most recent consumer authority guidelines from the EU, UK, US, Australia and other leading countries.
✔ Clear guidelines for communicating sustainability without raising red flags.
Understanding the green claims landscape is one thing, following the guidelines is another. We’ll introduce you to seven rules-of-thumb we’ve identified after digging into the consumer authority updates.
✔ Real-world examples of called-out campaigns and where they went wrong.
We’ll bring each rule to life with case studies unpacking a relevant campaign that’s been banned or called out (but first, we’ll ask you to give it a go!).
✔ Actionable takeaways to help you put the rules into practice.
You’ll get clear next steps for how to start applying the rules in your day-to-day. We’ll also highlight some brands that are taking creative approaches to their green claims for inspiration.
“A clear explanation of how to accurately integrate more technical details in impact communications. This course was well put together!”
Course Fundamentals
→ On-Demand & Self-Paced
16 modules of recorded content, with each module lasting between 2-15 minutes. The entire course should take 3-5 hours to finish (depending on how deep you want to go with the material).
→ Hands-On Exercises & Templates
We include exercises with certain modules to help you reflect on and integrate the learnings, as well as bonus templates to help you put them into practice.
→ Helpful Resources
If you feel like digging deeper, you can delve into our consolidated list of relevant resources and supplemental readings.
→ Peer-to-Peer Learning
Through Circle, our online course platform, you’ll be able to see what questions, campaigns and best practice examples other students have shared.
“I really appreciated the real world examples and exercises. There was not a module that I felt was not useful!”
Meet Your Instructor
Jessica Marati Radparvar
Founder & Lead Impact Strategist, Reconsidered
Hi, I'm Jess 👋. I'm here to help impact leaders drive bigger, bolder, more sustainable change.
Prior to starting Reconsidered in 2017, I spent over a decade approaching the sustainable business space from a number of different perspectives — as an ESG strategy and communications lead at a Fortune 300 company, as an academic, as a journalist and now as a consultant and entrepreneur.
During this course, I’ll draw from over a decade of experience supporting sustainability communications efforts at leading brands and organizations including Etsy, EILEEN FISHER, Sir Kensington's (Unilever), C&A, Tommy Hilfiger (PVH), BESTSELLER, JACK & JONES, J.Crew, Madewell, Fashion for Good, Textile Exchange and the UN Development Programme.
Over the last few months, I’ve had countless conversations with fellow sustainability professionals and communicators asking the same thing: is it safe to say anything about sustainability these days? By the end of this course, my hope is that you’ll be able to confidently answer: Yes, and here’s how.
Let's get into it! 💪
“This course made me feel much more confident in evaluating my own organization's sustainability messaging! From the latest in regulations to examples of brands failures, I genuinely feel like I got a full picture of the current sustainability legislation landscape. Plus the examples were all quite interesting, fun to learn about and provided great inspiration for my own organization's future campaigns.”
Ready to dive in?
WHAT’S INCLUDED
✔ 16 recorded modules, which can be accessed on your own schedule
✔ All course resources, exercises and templates
✔ Access to our easy-to-use course platform for peer-to-peer exchange
€249
“Concrete examples, with very nice visuals and design. Most importantly, I LOVED THE MEMES!”
You’ve got questions, we’ve got answers…
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Prepare to commit between 3-5 hours to complete this course (depending on how many exercises you choose to complete and how many deeper-dive resources you find yourself getting stuck into!).
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If your company offers a learning and development budget, or sets aside a budget for training and conferences, you should be able to apply for funding to cover the cost of this course. To help, we've created a printer-friendly overview of the course contents to help make the case for funding, which you can download here.
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Unfortunately, we are unable to offer scholarships for this course at the moment. However, we periodically run promotions for subscribers to the Reconsidered newsletter, which you can sign up for here.
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Unfortunately, we are not able to offer refunds at this time.
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Through the Reconsidered Impact Academy, we also offer the Sustainability Change Agent Accelerator — our eight-week signature program designed to help corporate responsibility and sustainability professionals become more powerful agents of change.
Sign up to our newsletter to get notified when new offerings go live.
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Happy to help! Shoot us an email at team[at]reconsidered[dot]co and we'll get right back to you.
Need more support with your sustainability communications?
We can help! Through Reconsidered’s consultancy practice, we offer:
→ Communications Audits
Let us assess your current consumer-facing communications against regulatory requirements and best practices using our proprietary matrix. We’ll surface examples of specific communications that raise red flags or fall in the ‘grey zone,’ explaining where they go wrong and how you can level up your sustainability communications moving forward.
→ Communications Trainings
Our Sustainability Communications Audits culminate in a workshop where we present our findings to your key stakeholders. We are also available to deliver talks and trainings on our New Rules of Sustainability Communications to your sustainability, marketing and communications teams.
→ Communications Strategies (and Implementation!)
We develop strategic sustainability communications plans and create content that cuts through the ESG clutter to speak to people on a human level. No jargon. No oversimplifying. No greenwashing.